About ITSBAD
ITSBAD LLC is a digital consulting studio helping organizations reimagine the future of work and technology.
With 15+ years of hands-on experience in digital transformation, with higher education institutions, government agencies, startups, and Fortune 50 companies to deliver strategies and systems that actually work in the real world.
We don’t just implement tech—
we help you reimagine what’s possible.
🚀 Our Founder
At the core of ITSBAD LLC is Dr. Brandi Neal, a strategist, builder, and educator with a unique blend of business insight and technical expertise.
Brandi’s career spans teaching in university classrooms, leading enterprise architecture teams, and developing next‑gen digital products. Her passion? Helping people and organizations bridge the gap between bold ideas and tangible impact.
💡 What We Do
We offer customized consulting and technical services that include:
- Digital transformation roadmaps that align with your goals
- Custom business app development (Google Workspace, Microsoft 365)
- Workflow automation and smart integrations
- Data‑driven tools for better decisions
- Tech enablement and change‑management coaching
From modernizing internal systems to launching entirely new digital services, we help you design, build, and deliver the right solution faster.
🌐 Who We Work With
Our cross-sector experience includes:
- Higher Education Institutions
- Government Agencies & Municipalities
- Early-Stage Startups & Nonprofits
- Enterprise Clients & Fortune 50 Companies
This diverse background enables us to deliver practical solutions that work in complex, real-world environments.
🎯 Our Mission
We empower organizations to thrive in the digital age—with confidence, clarity, and capability.
At ITSBAD LLC, we believe transformation isn’t just about adopting new tools—it’s about building a sustainable culture of innovation, guided by thoughtful strategy and strong partnerships.
🤝 Let's Work Together
Thank you for considering ITSBAD LLC as your digital transformation partner.
Let’s explore how we can help your team build smarter systems, streamline processes, and unlock new value.
Dr. Brandi Neal, EdD
Founder and CEO
Specializes in program strategy, digital analytics, automation, content creation, and people development.
Dr. Brandi Neal holds a doctorate degree in Education and has spent over a decade researching, practicing, and teaching in the technical field.
Her extensive academic background and practical experience have equipped her with a deep understanding of methodologies and pedagogical practices.
Dr. Neal's doctorate research uncovers the dynamic journey of a university's digital presence over the course of a year. Through meticulous data analysis, this work presents a thorough examination of web usage patterns, offering valuable insights into user behavior, trends, and evolution.
By dissecting a year's worth of web data, the dissertation paints a vivid picture of how users engage with the university's online platform. From surges in traffic during enrollment periods to fluctuations in engagement based on academic semesters, the research delves into the ebb and flow of online interaction.
Driven by both quantitative metrics and qualitative user experience analysis, this dissertation identifies pivotal touchpoints and areas of improvement. It provides actionable recommendations for optimizing navigation, content placement, and user interface to enhance the user journey and achieve strategic objectives.
As a testament to the intersection of technology and academia, this dissertation offers a lens into the evolving landscape of digital engagement. It empowers institutions to leverage data-driven insights to craft user-centered experiences and strengthen their online presence. Ultimately, this work stands as a valuable resource for professionals seeking to navigate the complexities of virtual engagement in higher education.
